Russell Wilson and Ciara are proving that their influence extends far beyond the football field and music stage. The couple’s kids’ sportswear line, 3BRAND, has surpassed $70 million in sales during the first half of 2025, according to Black Enterprise. Last year, the brand generated $100 million in total sales, marking it as one of the fastest-growing names in children’s fashion.
What began as a simple sketch by Wilson has evolved into a global sportswear brand, now available online and at major retailers including Macy’s, JCPenney, Nordstrom Rack, and Dick’s Sporting Goods.
3BRAND is rooted in the fusion of sports, music, and fashion, with a mission to inspire the mind, body, and soul of the next generation. Designed to be stylish yet affordable, the line aims to empower kids while reflecting the couple’s shared values of resilience, creativity, and legacy.
With this milestone, Wilson and Ciara continue to expand their presence in business and culture, showing that their impact is as powerful in boardrooms and retail spaces as it is on stage and on the field.
