The International Black Theatre Festival is one of Winston-Salem’s signature events, drawing thousands of visitors from around the world for acclaimed stage productions, independent films, workshops, seminars, and cultural experiences. It adds another layer to why Winston-Salem has earned its reputation as the City of Arts and Innovation.
Founded in 1989 by Larry Leon Hamlin with the support of Maya Angelou and many community leaders, the International Black Theatre Festival has become one of the world’s premier celebrations of Black theatre. Every two years, it brings award-winning productions, emerging artists, filmmakers, and internationally recognized performers to Winston-Salem, further strengthening the city’s identity as a global destination for the arts.
That reputation is rooted in both its artistic legacy and history of innovation. Once North Carolina’s largest city, Winston-Salem became home to pioneering businesses such as Krispy Kreme Doughnuts, Wachovia Bank (now part of Truist), R.J. Reynolds Tobacco Company, and Hanes. These companies helped shape the city’s economy and national identity.
The city’s artistic heritage dates back even further. The Moravians, who settled in the area during the 18th century, cultivated a rich tradition of music, craftsmanship, and the arts. In 1949, Winston-Salem became the first city in the United States to establish an Arts Council, laying the foundation for a thriving cultural community.
Winston-Salem has also been home to or connected with numerous influential artists and entertainers. Celebrated poet and author Maya Angelou made the city her home from 1982 until her passing in 2014. Actress Angela Bassett spent her first few years living in Winston-Salem before her family relocated to St. Petersburg, Florida. Other notable entertainers with ties to the city include Jackée Harry, Jerrod Carmichael, Music Producer 9th Wonder, Pam Grier, Grammy-nominated rapper and producer – B.o.B , Nia Imani Franklin and doo-wop group, The “5” Royales.
The city is also home to the renowned University of North Carolina School of the Arts, which has produced accomplished performers including Jada Pinkett Smith, Anthony Mackie, and Jonathan Majors.
From its history of business innovation to its commitment to creativity and culture, Winston-Salem continues to live up to its well-earned title as the City of Arts and Innovation.
